I do not know any men that dye their hair.  At least, I do not think I do.  I have always assumed that if a man dyes his hair, he would be quite good at it, seeing as hiding the fact that you are dying your hair is sort of the point of doing it in the first place.  After all, you do not see many elderly gentlemen with bright red hair.  It has to be believable.

Which is why I was struck by the advertising for one particular brand of hair dye at my local supermarket.  In it, the model – who I assume has dyed his hair – is looking cool and suave as you would expect, but there is just something wrong with the picture.  As you can see below.

I am assuming that you too have seen the ’something wrong’.

It is disappointingly rare to see man with hair that is an entirely different colour to his eyebrows, particularly when he is trying to conceal the fact that one of those colour is not natural.  We can forgive Alastair Darling, as quite frankly no-one is going to dye only their eyebrows, as you would have to be extremely tight to limit your purchase of dye to just that area, and if our Chancellor thinks like that when it comes to spending money, then we’re all fucked.

Can we assume that this image was placed on the front of this box of dye deliberately?  It surely had to go through some quality control process, as you do not end up on the shelves of a major supermarket by fluke.  Someone, somewhere, put a tick in the box to say that this was ‘fine’.

Which leaves just one conclusion.  Out there, somewhere, there is a market for people wanting hair a very different colour to their eyebrows.  It is obviously a very niche market as I have only seen one or two in my entire life, but they clearly exist.

Is it you?

hair dye · shopping · supermarket