An advert has been running on Sky television for the last few days for a new magazine called, “Build a model solar system”. Not the most catchy title I have ever heard, granted, but I suppose it is pretty unlikely you will buy it in error.

“I’d like to return this magazine, as upon closer inspection it appears it has absolutely no bikini-clad models in it. None whatsoever. Not even that racist scouser from Celebrity Big Brother and she’s got a contract to be in every magazine produced in the next five years.”

Magazines about making models of the solar system are not my cup of tea, what with me not being a nerd, but I paid attention after seeing the advert highlight the cover price of £1.99 over half of the screen.  This is quite cheap for a magazine nowadays. Even more so when you consider that you get some free model parts with each magazine.

Then I noticed the on screen small print.

“Normal price £5.99″

Hmm.

It seems to me that what they are doing is luring you with cheap tasters in order to get you hooked on making models of the solar system. Just like the crack dealers.

I am not suggesting that making models of the solar system is as addictive as the delicious heroin, but surely using the same tactics is at the very least, morally questionable?

What next? Cut price Hubba Bubba for sale at the school gates? Buy one get one free from Threshers for all Alcoholics Anonymous members? Or maybe even the promise of a lower tax burden in order to secure your vote at a general election?

Oh.

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