“Today’s weather, brought to you by Powergen.”
Also known as “Today’s torrential rain and washed out garden party, brought to you by Powergen”
This is worst piece of promotional sponsorship I have ever heard of. British weather is, in the main, fucking abysmal. There are good days, yes, but largely we wish our island was located a couple of dozen degrees latitude further south. Just off the coast of Portugal would be nice.
When you consider the levels of displeasure that our weather brings to us, it is baffling to consider which bright spark in Powergen’s creative team thought it would be a good idea to align themselves with the weather. It disappoints people, because it is shit. Invariably a weather forecast ends with people saying things like, “Shit, that’s the BBQ fucked then” or “I guess we’ll have to have the sex indoors again then”.
If they were advertising electricity in the Dominican Republic, I could see the potential benefit. “Fuck me, sunny again, I tell you what, those folks at Powergen are fucking ace! Quick, boil the kettle, I want to buy more electricity!”
UK based weather sponsorship does not make me want to buy my electricity from Powergen. Quite the opposite. It makes me hate them. Why can’t they fuck off and take the fucking ceaseless drizzle with them? If they are going to insist on sponsoring something that upsets so many people I do not know why they don’t go the whole hog and sponsor ‘rape’ and ‘child abduction’.
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16 comments
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Oli · June 18, 2007 at 8:44 am
Not only that but the weather forcasts tend to be wrong, so not only does the sponsorship connotate shitness it also implies unreliability, just what you need in your electricity supplier.
S · June 18, 2007 at 8:48 am
The weather should be brought to us courtesy of Waste Disposal Experts…..Delivering the Crap.
A weatherman/woman…what a job!
- No targets to hit
- Negative feedback is expected so you wouldn’t be held accountable
- AND if you make the biggest balls ever (think Michael Fish) everyone just laughs it off…..what a Doddle!
Just thought: The traffic report could be brought to us courtesy of Wonderbra – Helping with the hold-ups ;o)
Dr J · June 18, 2007 at 9:25 am
I always took it that they were literally claiming responsibility for the weather itself, not the forecast, in a post-modern “Ooops, sorry we’ve smegged-up the planet, but what the hell, at least you can watch Ant and Dec coming up next with a bunch of tallentless no hopers that deserve to die in the next tsunami!” sort of a way.
A bit like how the IRA used to claim responsibility for their outrages by saying “The Brits made us do it so there!”
*Not that I’m really trying to compare powergen to the IRA (at least not if they are in any way litigious)no , not me, Angry made me do it….*
Horrible weather we’re having today, don’t you think?
Doris · June 18, 2007 at 9:50 am
I assume they hope that if it’s a crap forecast we could all be in the mood to turn up the heating and tumble dry our washing indoors.
I thik the weather would be better sponsored by the manufacturers of alcoholic beverages. “Pissing it down? Why not piss it up?” There you go, instant sunshine.
marycub · June 18, 2007 at 10:45 am
The weather has been so un-fekin-predictable recently = unpredictable leccy = power cuts.
Still managed a great BBQ yesterday though
Coastal Essex misses a lot of the rain that the rest of the country gets 
Glammer · June 18, 2007 at 10:55 am
Just wait ’till global warming really kicks in and those sunny places desertificate. Powergen shares through the solar-powered roof, my friend, then you’ll be sorry.
You can always put on a pullover, but you can’t take off skin cancer. Think about it.
bromman · June 18, 2007 at 12:35 pm
I’d start a petition and pylon the pressure.
GH · June 18, 2007 at 1:02 pm
Given the overwhelming crapitude of Powergen, being associated with the weather is a step up. The subtext is probably, “yep, the weather’s crap, but we don’t care cos you have to pay us anyway”.
GH.
Megan · June 18, 2007 at 2:15 pm
Whiners. I live in a goddam desert where we still pay weatherpersons to put on recently-whitened smiles and announce that they thiiii-i-i-iiiiink it will be hot today! And tomorrow! And the next! And isn’t our weather LUUUverly? I hate the goddam desert.
Curious · June 18, 2007 at 4:19 pm
haha…so did mr. angry missed out on a bbq ..and sex outdoors? i’d be pissed too.
Mr Farty · June 18, 2007 at 4:35 pm
It’s all them windfarms innit? Cultivating hurricanes is hardly a recipe for fair weather. They should build something useful like stripper factories.
melanie · June 18, 2007 at 7:38 pm
Tell Powergen to send you a sunlamp, a nice relaxing chair, and an environmental tape of ocean waves and gulls. Then, maybe spending on electricity may be more appealing.
or come visit us in sunny so cal!
Sam Cullum · June 18, 2007 at 9:56 pm
As an ex customer of Powergen I can confirm that they are actually crapper than the weather.
At least with the British weather you kind of know what you are going to get – what it doesn’t do is bill you for the whole sodding (new development) street, because someone at HQ cocked up, and then take it all out of your bank account in one go – even though you elected for monthly ’small’ direct debits, causing your mortgage to bounce, bunch of tossers. aRRRRGH!
Four Dinners · June 18, 2007 at 10:38 pm
From a business point of view it could be worse. They could be sponsoring Oldham Athletic
Oli · June 19, 2007 at 9:51 am
Or Leeds United (If only i was a glory supporter)
todaysdaze · June 20, 2007 at 9:38 am
Living stateside I am curious, do you even have a choice with your electricity supplier… maybe you should be getting angry with them for wasting money advertising when they could reduce your bills!!!!