“Today’s weather, brought to you by Powergen.”

Also known as “Today’s torrential rain and washed out garden party, brought to you by Powergen”

This is worst piece of promotional sponsorship I have ever heard of. British weather is, in the main, fucking abysmal. There are good days, yes, but largely we wish our island was located a couple of dozen degrees latitude further south. Just off the coast of Portugal would be nice.

When you consider the levels of displeasure that our weather brings to us, it is baffling to consider which bright spark in Powergen’s creative team thought it would be a good idea to align themselves with the weather. It disappoints people, because it is shit. Invariably a weather forecast ends with people saying things like, “Shit, that’s the BBQ fucked then” or “I guess we’ll have to have the sex indoors again then”.

If they were advertising electricity in the Dominican Republic, I could see the potential benefit. “Fuck me, sunny again, I tell you what, those folks at Powergen are fucking ace! Quick, boil the kettle, I want to buy more electricity!”

UK based weather sponsorship does not make me want to buy my electricity from Powergen. Quite the opposite. It makes me hate them. Why can’t they fuck off and take the fucking ceaseless drizzle with them? If they are going to insist on sponsoring something that upsets so many people I do not know why they don’t go the whole hog and sponsor ‘rape’ and ‘child abduction’.

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