“What,” I asked of Dave the resident office muppet, “the very fuck are you wearing?”

“What?” he responded defensively looking down at his rumpled attire.

“What is that on your lapel?”

“Oh that. It’s a ribbon for baby Maddie.”

There are no words.

What I wanted to say is “Don’t be such a fucking idiot. I am sure that every right minded person in this country wants that poor girl found safely, but you wearing a ribbon in this office is not going to make one fucking iota of difference. Seriously, do you think her abductor is going to be wandering past your desk and think, “Actually, he is right, I should hand her back!” No, it’s not going to happen. There are a hundred tragedies a week with young children, but for some reason the media has chosen to follow this one. Get a grip man and stop dressing like a morris dancer.”

But of course, to voice such an opinion would, in some peoples eyes, be deemed worthy of the abductor himself. So instead, I shook my head and went about my business.

Do not get me wrong. I hope the poor girl is found, but is anyone else finding this incessant media coverage a little bit over the top? There is even a ‘missing poster’ in a news agents down the road from me. Honestly.

Even though you can’t turn on the TV or read a newspaper without seeing that poor girls face, there seems to be very little preventative advice being dispensed by the media. I am not saying that now is the time for pointing fingers, but in the next few weeks over a million families will head abroad on holiday. Do you not think now would be an opportune time to point out that going out for a meal and leaving your very young children unattended is a bad idea?

The people I feel most sorry for in all this are the Royal family. If the media coverage doesn’t return to normal soon, then the public are in danger of forgetting that Diana has been dead for just ten short years.