“A pint of the usual please.” I say slapping my hand down on the bar at the local.

“I’ll get that Angry!” shouts Fat Jim across the Pub.

“Why are you so chipper Fat Jim, it usually takes a verbal berating or being dragged to the bar by your hair for you to get a round in.”

“Well, you see Angry, I am going to be rich. Rich beyond my wildest dreams!”

“Oh this is going to be good, I can just tell. Tell me Fat Jim, how exactly are you going to become rich?”

“OK, picture this. What do you do every single day without fail?”

“err, I wonder how it is that I am an acquaintance of yours?”

“No, no. Not that. In the mornings. You shave of course! It is the bane of every man’s life, and so I have invented a new way of shaving!”

“Oh aye?”

“Yes, it is truly revolutionary. I was watching TV last night when an advert came on that inspired me. Gillette are launching a new razor that is a combination of some special green and orange fusion technology. According to the advert it was forged in the chamber of some sort of nuclear reactor. They claim it reduces friction because, get this, it has FIVE blades. Isn’t that amazing?”

“Not really, Fat Jim, no.”

“Well that’s not the best bit. Do you know what would be more revolutionary than a new five-bladed razor? Yes, that’s right Angry, it’s a SEVEN blade razor. Just going for six blades would be a little bit obvious. So I am thinking outside of the box and going for the element of surprise. If five blades reduces friction, can imagine how smooth a seven blade razor will be? You will barely even know it is touching your face! I am going to call it the Super Duper Power Gliding Sensory Mach 7!!”

“I see what you did there Fat Jim, but what makes you think people will just go ahead and buy it, and more importantly why would they believe that it is better than the last razor that was released just because it has more blades?”

“Because Angry, that is what I will tell the people in my adverts.”

You know, sometimes I think that Fat Jim might just be an evil genius.

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“A pint of the usual please.” I say slapping my hand down on the bar at the local.

“I’ll get that Angry!” shouts Fat Jim across the Pub.

“Why are you so chipper Fat Jim, it usually takes a verbal berating or being dragged to the bar by your hair for you to get a round in.”

“Well, you see Angry, I am going to be rich. Rich beyond my wildest dreams!”

“Oh this is going to be good, I can just tell. Tell me Fat Jim, how exactly are you going to become rich?”

“OK, picture this. What do you do every single day without fail?”

“err, I wonder how it is that I am an acquaintance of yours?”

“No, no. Not that. In the mornings. You shave of course! It is the bane of every man’s life, and so I have invented a new way of shaving!”

“Oh aye?”

“Yes, it is truly revolutionary. I was watching TV last night when an advert came on that inspired me. Gillette are launching a new razor that is a combination of some special green and orange fusion technology. According to the advert it was forged in the chamber of some sort of nuclear reactor. They claim it reduces friction because, get this, it has FIVE blades. Isn’t that amazing?”

“Not really, Fat Jim, no.”

“Well that’s not the best bit. Do you know what would be more revolutionary than a new five-bladed razor? Yes, that’s right Angry, it’s a SEVEN blade razor. Just going for six blades would be a little bit obvious. So I am thinking outside of the box and going for the element of surprise. If five blades reduces friction, can imagine how smooth a seven blade razor will be? You will barely even know it is touching your face! I am going to call it the Super Duper Power Gliding Sensory Mach 7!!”

“I see what you did there Fat Jim, but what makes you think people will just go ahead and buy it, and more importantly why would they believe that it is better than the last razor that was released just because it has more blades?”

“Because Angry, that is what I will tell the people in my adverts.”

You know, sometimes I think that Fat Jim might just be an evil genius.

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