I think most adverts are shit. This is not new, and should not come as any surprise to anyone reading this. However, those clever advertising folks have now started adding useful pieces of information during the product placements. Just little things that could possibly save your life.

I believe the Marketeers out there would refer to what they’re doing as introducing the FUD factor. In that they’re creating a desire to purchase through creating Fear, Uncertainty and Doubt.

Well, I’m here to tell you it works.

“Did you know that your chopping board contains 50 times more bacteria than your toilet seat?” said the nice lady on the Dettol advert.

Well, this is an extremely useful piece of information. Unfortunately, going upstairs to the bathroom every time I want to chop a carrot is playing havoc with my knees.

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