I don’t like adverts on TV. I’ve made this clear in the past, so it should come as no surprise.

Last night I was watching television at the house of a friend who lives in the dark ages, i.e. he doesn’t have Sky+. What this means is I was forced to watch some mid-programme product placements when normally I would fast forward through them. I am continually shocked by how dumbed down advertising has become.

It used to be the case that advertisers would focus on convincing you of the relevant merits of their product with clever catch-phrases and ‘funny’ characters.

Now it seems that even that is not good enough for the retard-nation.

Picture an advert with a women describing her Weetabix breakfast to you. “I add some greek yogurt and some nuts on a Monday, and some milk and pineapple on Tuesdays. Wednesdays I add strawberries to them.”

What this says to me is, “This product tastes like shite, and I am forced to smother it with delicious things to make it even remotely edible. But you should buy it anyway because we all need fibre.”

I am not sure if this is an advert for fruit, or for cereal?

They’re certainly not advocating the deliciousness of the bran biscuits. In fact, it’s like the advertisers brief was, “Look, we know it’s like eating dried twigs, so perhaps you could try and sex it up a bit?“.

I’m all for a bit of honesty, but only if the product isn’t honestly crap.

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